The Most Popular Ice Cream Among Foreign Customers in Japan

Hello everyone.

Today, I’d like to introduce one of the most popular ice creams among foreign customers at Japanese convenience stores.

The product is:

👉 BRULEE by OHAYO Dairy Products

This ice cream is especially popular among customers from Korea and China.

In fact, many Korean customers buy it almost immediately when they spot it in the freezer.

What Is BRULEE?

BRULEE is a premium ice cream inspired by the famous French dessert crème brûlée.

OHAYO describes the product as an ice cream that recreates the crispy caramelized surface of real crème brûlée using a special heating method.

The result is:

• a crispy caramel layer
• a fragrant roasted aroma
• a slightly bitter caramel flavor

Underneath that layer is rich milk ice cream made with carefully selected dairy ingredients.

The contrast between the crispy caramel and smooth milk ice cream creates a texture that feels very different from ordinary ice cream.

Honestly, even the description alone makes you want to try it.

Why Is It So Popular?

From my experience working at a convenience store with many international customers, this product is overwhelmingly popular among:

• Korean customers
• Chinese customers

And interestingly:

👉 This is almost the exact same pattern as OHAYO’s famous Jersey Milk Pudding.

Both products are extremely popular among Korean customers.

And both are made by:

👉 OHAYO Dairy Products

Part of this popularity is probably influenced by social media trends.

However, the product has remained popular for quite a long time, which makes me think the flavor itself genuinely matches Korean tastes very well.

A Small Mystery Inside Japanese Convenience Stores

One interesting thing about working at a convenience store in Japan is that you sometimes notice very specific trends among visitors from different countries.

Certain products suddenly become extremely popular with customers from one particular country.

And store staff can often notice these trends in real time.

BRULEE is definitely one of those products.

If you visit Japan and happen to see it in a convenience store freezer:

👉 Try it at least once.

The crispy caramelized surface is something very unusual for ice cream.

That’s all for today!

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